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Roger Federer 2010


Roger Federer Off Court and On

Roger Federer held the World Number 1 ranking for a record 237 consecutive weeks but as of November 28th 2010 he was officially ranked Number 2 behind Rafael Nadal.

He had begun the year well enough by winning the Australian Open beating Andy Murray 6-3/6-4/7-6. He reached the Quarter-Finals of the French Open, Wimbledon and the Semi-Final of the US Open.

His shock Quarter-Final defeat at Wimbledon by the Czech 12th seed Tomas Berdych ended his dominance of the tournament at the All England Lawn Tennis Club. He said injuries to his back and right leg had played a key role in his defeat. After seven years of almost uninterrupted success he was unable to stand up to the big-serving Berdych.

The leg injury came in the final at Halle, but never really went away and Federer's back became badly stiff at Wimbledon.

His injuries cleared up for him to regain his old form and he won 5 end-of-year tournaments and the Barclays ATP World Tour Finals at the O2 Arena in London in November when he beat Nadal 6-3/3-6/6-1. Federer is an all-court, all-round player who is known for his fluid style of play and shot-making.

Not content to be the greatest player ever to play the game Federer has a trick shot which thrills the fans. At the 2010 US Open in answer to a lob from first round opponent Brian Dubul Federer chased the ball down 10ft behind the baseline, popped his racket between his legs and fired a brilliant cross-court return into the corner.

In an advertisement he made for one of his sponsors Gillette filmed in July 2010 Federer knocks a bottle clean off a crew member's head with a serve not once, but twice.

After the 2010 Haiti earthquake Federer responded by arranging a collaboration with fellow top tennis players to forgo their final day of preparation for the 2010 Australian Open to form a special charity event called "Hit for Haiti" in which all proceeds went to the earthquake victims.

He was named as 2010 Young Global Leader by the World Economic Forum in recognition of the leadership, accomplishments and contributions to society.

In April 2009 he married former WTA player Mirka Vavrinec, whom he had met when they were both competing for Switzerland at the Sydney Olympic Games in 2000. She retired from the tour in 2002 due to a foot injury and has been working as Federer's Public Relations Manager. On 23rd July 2009 Mirka gave birth to twin girls Myla Rose and Charlene Riva.

Federer plays with a customised Wilson Six.One Tour BLX racket which is characterised by its smaller hitting area of 905 sq.ins, heavy strung weight of 12.5 ozs and thin beam of 17 mm. His grip size is 4 3/8.

He has a contract for Nike footwear and apparel, for the 2006 Wimbledon Championships designed a jacket emblazoned with a crest of three tennis rackets, symbolising the three Wimbledon Championships he had won, which was updated the next year with four rackets after he won the 2006 Championships. At Wimbledon in 2008 and 2009 Nike made him a cardigan with his own logo R and F joined together.

Federer also endorses Rolex watches although he was previously an Ambassador for Maurice Lacroix. In 2010 his endorsement by Mercedes-Benz China was extended into a global Mercedes-Benz Partnership deal.

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