"She is the "it" girl of International Women's Tennis, rich, talented, gorgeous and single" said the Sunday Times (Perth) when they featured Ana Ivanovic on the front cover of their magazine in November 2010.
She was photographed by Marlena Bielinska in New York wearing a brief Shay Todd pink bikini as she lay draped over a pile of pink tennis balls. It was one of the photographs taken by Bielinska for the Sports Illustrated 2010 swimsuit issue, but that was only one of a number of magazine covers she had appeared on worldwide in 2010.
She was in Stil, The Telegraph (labelled Smasher) in May, Gloria in June, The German magazine Coop in July, Bilje Zdravlje, the Serbian magazines Blic Puls and Ilustrovana Politika and Australian Tennis in November. Ivanovic was definitely the tennis cover girl of 2010.
She looks as glamorous on court as she does off. She has signed a life-long contract with Adidas to supply her tennis clothing and shoes while she is playing and she will become an Ambassador for them when she retires. At 23-years-old she is the youngest athlete ever to sign such a long contract.
Her dresses are designed by Stella McCartney and she loves bright colours, although at Wimbledon they have to be white. Her Adidas Barricade Adilibria shoes always have a stripe to match her dresses. Her rackets are sponsored by Yonex and she likes the E Zone 100.
She was at the top of her form in 2008 when she won the French Open and ended the year at World Number 1. But following her triumphs, she suffered a terrible slump in form and lost all her confidence and self-belief.
At the 2010 Australian Open in January Navratilova said "While she has absolutely no confidence in herself she still fights to the last point."
Despite playing with more confidence and winning a few more matches, she still failed to get beyond the quarter or semi final of any tournament in January. In February she played in the Federation Cup for Serbia versus Russia and she lost both her singles and the deciding doubles with partner Jelena Jankovic.
She withdrew from the Dubai Open with shoulder tendonitis and she appointed Steffi Graf's former coach Heinz Gunthardt and suspended the Adidas Player Development Programme indefinitely.
She returned to the game and lost matches in four consecutive tournaments. It wasn't until the 2010 International BNL d'Italia she had her best week of tennis for two years by beating top 20 and top 10 players before losing to the eventual Champion Maria Jose Martinez Sanchez.
Ivanovic slowly began to claw her way up the rankings and at the 2010 China Open she reached the quarter-finals beating Top 10 Player Elena Dementieva for the second time in 2010. She lost to World Number 1 Caroline Wozniacki but re-entered the top 30.
She got into the Generali Ladies Linz on a Wild Card and reached the final. After not having won a tournament for 19 months she beat Patty Schnyder to win the title 6-1/6-2 in just 47 minutes.
She decided to end her coaching relationship with Gunthardt because he was mixing his coaching with commentating for Swiss Television and she did not have the consistency she wanted.
Due to her win at Linz she qualified for the 2010 Commonwealth Bank Tournament of Champions and she knocked out 3rd seed Anastasia Pavlyuchenkova in the quarter finals 6-0/6-1. She knocked out veteran 40-year-old Kimiko Date Krumm 7-5/6-7(5)/6-2 in the semis on her 23rd birthday to reach the final which she won when she beat Russian Alisa Kleybanova 6-2/7-6(5).
It was her 10th career title and the second of the year which meant she ended 2010 ranked 17 in the world.
Off court she likes to relax and play golf in cut-off trousers and sleeveless tops or wear jeans and T-shirts with tennis shoes or flip flops.
Socialising at tournament parties she loves strapless dresses teamed with high stiletto heeled shoes or strappy sandals.
The Sunday Times may have said she was single but she is very happy with her boyfriend, Australian golfer Adam Scott. They like nothing better than "hanging out" on the island of Mallorca in Spain where Ivanovic has bought a villa in San Vida.
She paid 4.5 million euros for the 5 bedroom, 4 bathroom dream house which has beautiful gardens and an outdoor swimming pool.
|Email Your thoughts and opinions on Ana Ivanovic 2010 to VTennis.co.uk|